Corporate Social Responsibility
CSR Activities Through Rashtriya Sewa Bharati
In continuation of its goal of unconditional service, Rashtriya Sewa Bharati wants to create as many venues for growth of underprivileged communities through its projects and initiatives. Keeping this in mind, the potential of the corporate sector is undeniabaly great. Big corporations can act as change-makers for the society, by directing a portion of their profits towards social causes. Post new Corporate Bill most companies are required to identify their area of social intervention and contribution, which is measurable and self sustainable in the longer run so that the company’s interest may also be protected. In the present scenario, CSR, especially in India, has evolved from a philanthropic approach and talks about inclusive growth and value creation.
In order to promote its CSR activities, the company needs to identify social entrepreneurs, self-help groups or an individual from an impact and influence area and support them by impact investment. Rashtriya Sewa Bharti is an impactful avenue for channelizing the corporate CSR resources.
Rashtriya Sewa Bharati
Areas Of Function
Empowerment of communities | Secure sustainable livelihoods | Promotion of micro-finance |
Preventive health care | Promotion of societal harmony | Alternative energy options | Community based disaster preparednes | Promotion of people’s culture | Research and documentation
Benefits of promoting CSR activities through Rashtriya Sewa Bharti :
Social Media Visibility
Corporations that want to enhance their brand value understand that social media is an integral part of public perception. When a corporation exercises social responsibility in the form of fundraising or setting up employee giving programs, using social media to promote these actions helps to create positive branding and is a great way to engage with the audience on a level that goes beyond their products or services.
Public relations is a potent tool for shaping consumer perception and building a company’s image. Corporations that actively promote their social responsibility activities often take steps to publicize these efforts through media. Getting the word out about corporate donations, employee volunteer programs, or other CSR initiatives is a powerful branding tool that can build publicity for a company in both online and print media.
Corporations that place an emphasis on corporate social responsibility typically have an easier experience when dealing with government officials and policy makers. In contrast, businesses that present a reckless disregard for social responsibility tend to find themselves fending off various inquiries and probes, often brought on at the insistence of public service organizations. The more positive the public perception that the corporation takes social responsibility seriously; the less likely it is that activist groups will launch public campaigns and demand government inquiries against it.
Building a positive workplace environment
When employees feel they are working for a company that has a true conscience, they are more likely be more enthusiastic and engaged in their jobs. This can build a sense of community and teamwork which brings everyone together and leads to a happier, more productive work environment.
Rashtriya Sewa Bharti has an experience of more than two decades in working for the development of society. With time it has been able to delve deeper into the societal problems and provide solutions. With the help of well trained volunteers and qualified people, RASHTRIYA SEWA BHARTI has been able to develop major impactful projects and change the lives of many.
Rashtriya Sewa Bharti can act as an implementing agency and execute CSR activities of companies and produce visible and results which will contribute towards the betterment of society, as well as benefit the company.